Press Release: Certified 100% Organic Hair Color, now in the PH

Press Release: Certified 100% Organic Hair Color, now in the PH

Radico is a multinational company based in India. Established in 1992, it has continuously made a mark in the organic cosmetics industry. From the use of herbs to color the hair to treat its health, the brand has gained customer satisfaction in countries like India, Japan, France, Germany, Hong Kong, USA, South Korea, and now the Philippines.

Today, Radico is being distributed in more than 100 countries, and has offices in India, USA, and Europe. This business empire has garnered notable awards like Winner of ECO Excellence Award (USA) in 2017 and Best Enterprises Award Winner (Germany) in 2016. Likewise, it’s in the Top 10 Beauty Products of Beauty World (Dubai) in 2016, it’s a Finalist in the NEXTY Award for Best Natural Beauty Product (USA) in 2016, and the Bizz Award Winner by WORLD COB USA in 2016, among others.

The man behind: Mr. Sanjeev Bhatt

Mr. Bhatt is a Science graduate, a Master’s Degree holder in Business Administration from one of the top five business schools in India, an international marketing expert, and one of the very few experts in the field of 100% organic and natural hair color in the world. In his service, the Radico Founder has reaped several awards because of creating high-quality and innovative products, having strong business ethics and relationships, and his lifelong work in the field of organic cosmetics. The Oxford Academic Union honoured Mr. Bhatt with the title of ‘Honorary Professor of the Academic Union, Oxford’ for scientific research and lifelong work in organic and natural hair color.

The Radico launch over Indian lunch

LineaOrganica, Radico’s exclusive partner and distributor in the Philippines, invited Mr. Bhatt for the official launch and introduction of Radico last Aug. 8, 2019 to an audience consisting of distinguished guests and known personalities including His Excellency Jaideep Mazumdar, Ambassador of India to the Philippines, and Mr. Mahendra S. Patiyal, First Secretary for Commerce of the Embassy of India, Manila.

(L-R) Mr. Mahendra S. Patiyal, First Secretary for Commerce for the Embassy of India, Mrs. Ruby Federizo LineaOrganica COO, Mrs. Radha Bhatt, Mr. Sanjeev Bhatt, Radico CEO, His Excellency Jaideep Mazumdar – Ambassador of India to the Philippines, Mr. Miguel Federizo, Mr. Jack Federizo, LineaOrganica CEO, and Ms. Mikee Federizo LineaOrganica Managing/ Marketing Director

Mrs. Ruby Federizo, LineaOrganica COO

The launch was celebrated through an Indian-themed lunch. With the warm interiors and the distinct fragrant smell of sophisticated and heart-warming Indian cuisine wafting in the Spices Pavilion of the Manila Peninsula, the Emcee Jayson Santos welcomed the guests to the event. As an esteemed way to start the program, His Excellency Jaideep Mazumdar gave a remarkable talk on the business partnership between India and the Philippines.

Ms. Mikee Federizo, LineaOrganica Managing/ Marketing Director

Next was the official launch of Radico through an audio-visual presentation of its story and success and an introduction about Mr. Bhatt given by LineaOrganica Managing and Marketing Director Mikee Federizo. She noted how the Radico Founder is close to her heart, because he believed in LineaOrganica even though it was a very new player in the market.

Mr. Sanjeev Bhatt, Radico CEO and Ms. Mikee Federizo LineaOrganica Managing/ Marketing Director

Mr. Sanjeev Bhatt, Radico CEO

Mr. Sanjeev Bhatt, Radico CEO

Mr. Sanjeev Bhatt, Radico CEO

Mr. Bhatt shared his story about Radico which not only creates the organic hair color but other products like hair treatments using herbs and Ayurvedic Oil. He went through an arduous process from the creation to the success that Radico now has.

Radico Product Display of Certified 100% Organic Hair Color and Herbal Powders

In its line, Radico Colour Me Organic Hair Color is the one that’s exciting so many people; having 24 shades to choose from, it does not only color the hair but treats it too, providing benefits like nourishment and delaying of hair fall and premature greying, to name a few. It has become a boon for people with sensitive scalps who have been looking for a product that can safely color their hair. It doesn’t contain any PPDs, ammonia, peroxide, or resorcinol - just herbs! This feature is strengthened by its certifications like ECOCERT Cosmos Organic (Europe), USDA Organic (USA), and MADE SAFE (USA) making it a bona fide organic brand and product. It is also internationally certified as Vegan.

During LineaOrganica’s Chief Operations Officer Ruby Federizo’s Closing Remarks, she invited and encouraged salon owners to consider offering Radico Colour Me Organic Hair Color for people who are sensitive to conventional dyes but still want to color their hair, making for a more inclusive and all-around service.

LineaOrganica and Radico

LineaOrganica first brought Radico products into the Filipino market last 2017 and officially launched it with its visionary Founder Mr. Bhatt during the launch. It grew from an online store in 2017 to having its own flagship store in S Maison, Mall of Asia Complex, Pasay City, and Ayala Malls Vertis North, Quezon City. Radico Colour Me Organic Hair Color is one of its best-sellers since it started.

Radico Colour Me Organic Hair Color is exclusively distributed by LineaOrganica and is present in LineaOrganica online and retail shops, Lazada, Shopee, and in 500++ Mercury Drug branches nationwide.

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